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PRAM Northeast Chapter Meeting – June 2019
June 26, 2019 @ 11:30 am - 1:00 pm
“50K Giveaway: How United Way Took a New Approach to Fundraising”
Presented by Robin McKinney, Director of Communications at United Way of Northeast Mississippi
United Way of Northeast Mississippi has been raising funds to support local nonprofit organizations since 1961, mainly by engaging employees to give through payroll deduction at their workplaces. But due to changes in workplace culture, generational attitudes, and technology, United Ways across the country have had to adapt and find new ways to engage individuals and raise the money they invest back into the community. In 2018, facing a potential shortfall of $200,000 from their campaign goal, United Way decided to get creative and find a way to get more people giving and engage people who had never participated in the United Way campaign. Along with an amazing team of volunteers, United Way raised over $245,000 through the $50K Giveaway. Robin’s presentation will share some of the ideas and challenges that made this event such a success for our region.
More About Our Presenter:
Robin McKinney is the Director of Communications at United Way of Northeast Mississippi, where she has worked for just over seven years. She takes pride in working with an organization that touches the community in so many ways through its partnerships with over 60 nonprofit organizations that change lives in our region. One of Robin’s projects through her years at United Way has been coordinating the Back 2 School project which provides free school supplies for over 3,000 students in Northeast Mississippi each year.
Robin is one of the founders of Groundswell Community Collective, a United Way young leaders group for Northeast Mississippi. Groundswell encourages young adults to get more involved in the local community through philanthropy, volunteerism, and personal development. Robin is also one of the co-founders of Volunteer Northeast Mississippi, a member of the Volunteer Mississippi network and a partnership between United Way and the CREATE Foundation. She has also been involved in Lee County Excel By 5 since its founding, as well as the Campaign for Grade-Level Reading.
Robin has a master’s in Nonprofit Management from Northeastern University in Boston and a bachelor’s in English from The University of Mississippi – Ole Miss. She graduated from Nettleton High School
Robin is mom to Jacob, 14, who will be attending Tupelo High School in the fall and plays baritone in the marching band. She is married to Brad since January 2018. They recently adopted a cat named Darwin who has displaced Jacob as the primary subject of Robin’s Instagram feed.
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