In a survey of more than 5,000 American adults conducted by Gallup and the Knight Foundation, only 23% said they believe most national news organizations care about “the best interests of their readers, viewers, and listeners.”

That statistic is troubling. It reflects a growing gap between the media and the people they serve—a gap we’re committed to bridging at Mississippi Today.

We live and work in the same communities as you. Our reporting is deeply rooted in local issues, offering nuanced perspectives that help you understand how decisions made by those in power affect your everyday life. Your support not only fuels our ability to hold those in power accountable and report on the issues that matter most—it strengthens the fabric of our society here in Mississippi.

Our mission is clear: provide reliable news and information to Mississippians at no cost. Without trustworthy, on-the-ground reporting, civic engagement withers, accountability diminishes and corruption often goes uninvestigated. But it doesn’t have to be this way.

By donating today, you’ll ensure our work thrives into 2025 and beyond. And thanks to NewsMatch, every dollar you give will be doubled, matched dollar-for-dollar up to $1,000.

At Mississippi Today, we’re not just reporting the news—we’re investing in a more informed Mississippi. Every story we publish reflects our commitment to serving our state with truth, care and a deep understanding of what makes it unique.

Giving Tuesday is more than a fundraising day. It’s a celebration of generosity and the collective power we all hold to make a difference. When you support Mississippi Today, you’re investing in journalism that reports to you.

Thank you for believing in us and for helping us build a stronger, more informed Mississippi.

P.S. Reading this after Giving Tuesday? We rely on community support year-round to sustain our mission. It’s never too late to contribute. Give Now!

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