Home State Wide Mayor Tannehill: Oxford officials view rapid growth, large crowds as opportunities, not problems

Mayor Tannehill: Oxford officials view rapid growth, large crowds as opportunities, not problems

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Mayor Tannehill: Oxford officials view rapid growth, large crowds as opportunities, not problems

Editor’s note: Robyn Tannehill is the second-term mayor of Oxford and is unopposed for a third term. This piece is part of an ongoing Mississippi Today Ideas series showcasing perspectives of mayors across the state.


Oxford is experiencing unprecedented growth and the challenges we face are unique in Mississippi.

The U.S. Census Bureau estimates that in 2023 Oxford had a population of only 27,000 residents. On any given weekday in Oxford, we have more than 80,000 people in town with a student population of 23,981 (an 11% increase from last year) and workforce and visitors totaling approximately 39,000 people a day coming in from surrounding counties. On an SEC home football game, Oxford swells to more than 250,000.

In the simplest terms, Oxford has to be able to provide water and sewer service all year for 300,000 people to be able flush the toilets — even if we only need it for 10 days a year. With a tax base of 27,000, it is difficult to make those numbers work. 

The past eight years have been a rollercoaster in Oxford – from a pandemic that nobody prepared me for to growth that never stops. However, Oxford is a much stronger community with a stronger economy today than we had eight years ago. We are setting records every month in sales tax collections. New businesses are opening across our community, and almost every corner of Oxford is being developed at an incredible pace.

To make all of this work, my staff and I have to think outside of the box.       

When your greatest challenges are the result of tremendous growth in Mississippi, you say ‘thank you’ and you get busy being proactive in your planning. Planning is exactly what my staff, city employees and I have done.

Oxford Mayor Robyn Tannehill

I was told before I was elected in 2017 that our state and federal partners did not provide financial assistance to Oxford. I saw that as a challenge. I quickly learned that Oxford had not been told “no,” but rather Oxford had never told its story and asked for help. My team and I have secured more than $246 million dollars from our state and federal partners in the last eight years. 

That is $246 million that has been and will continue to be invested in transportation infrastructure, water and sewer infrastructure, facility upgrades and capital improvements across our community that our local taxpayers will not have to pay for. It is the result of an investment of time and relationship building in Jackson and Washington, DC. And, it’s the reward for being a community that is planning ahead and being a good steward of the funds we are granted. It also takes give-and-take between our state and federal elected officials, and we have been so blessed with great partners.

Telling our stories and seeking assistance from our state and federal partners is something every community can do. As the chairman of the Mississippi Municipal League Education Committee, I facilitated a session at our annual meeting where staff members from our United States Senate and Congressional offices attended and shared the best ways for our local elected officials to contact their offices. Our state and federal partners often do not know a community’s needs unless a community takes the time to share challenges, needs and concerns.  

Law enforcement is becoming increasingly complex, and the public’s expectations of police officers are becoming more demanding. The city of Oxford and Oxford Police Department have spent hours evaluating our mission, how we serve the community and how we can improve. 

Policing today extends beyond the realm of enforcing laws. Officers are called upon to respond to non-criminal incidents, including many situations that involve mental health issues or people who have no one else to call for help. In these cases, officers are often ill-equipped to handle the call. Afer all, they are not psychologists, psychiatrists or social workers.

We often expect officers to serve as family therapists, medical first responders, homeless advocates, school counselors and dog catchers. Each call is different, and rarely do the calls follow training scenarios; therefore, police officers and police departments must adapt, sometimes on the fly.

As first responders, the Oxford Police Department typically receives the initial call when a citizen is in need or has become the victim of a crime. Our officers respond to more than 1,000 calls per year where victim services are needed, which we define as calls such as domestic violence, sexual assaults, child abuse, harassment and stalking. Wanting to offer the best care for our citizens facing these situations, the Oxford Police Department began evaluating how we can walk hand in hand with our victims and connect them with the appropriate partners who can best serve their long-term needs. 

To meet these needs, we established a Community Response Team within the Oxford Police Department. The Community Response Team is led by a full-time employee who has completed a 10-week FBI Victims Impact Training Program and has a background in social work. This employee is dedicated to victim services, and is accompanied by volunteer officers and staff members of the Oxford Police Department. Our Community Response Team is responsible for identifying cases that could benefit from these services, training our officers to recognize these cases, and connecting our citizens to these services. 

Knowing we have amazing resources in the Oxford community, we invited all of the different victim service organizations to a roundtable discussion. This meeting allowed our police department to put together a comprehensive list of victim services available in our community, and educated our officers on these organizations. We want to operate like the Emergency Room and connect victims to the best resources available. Our goal is to provide a safe place and services needed for victims to help them move forward.

In 2017, my administration established a Safe Site in our downtown business district with the Oxford Polic Department. Uniformed officers are there Wednesday through Saturday evenings assisting patrons who feel unsafe, need assistance in finding a ride home, or would like to be escorted to their car. This Safe Site has become a great way for Oxford Police Officers to meet and build relationships with our citizens, and especially with our student population. 

Realizing that at bar closing time thousands of students are exiting bars at the same time presenting issues with securing safe rides home, my administration established three transportation hub locations in the downtown area with UBER, Lyft and local taxis participating. The rideshare companies direct people requesting rides to one of three sites where cars can stack and be waiting to offer safe rides home. Oxford Police Department has made 100 less arrests for DUI this year since our installation of the hubs. 

Enormous growth requires innovative solutions. Local government is where the boots meet the ground. 

Mississippi Today